More recently, words like “gentleman” and “true manliness” have slowly ventured into the void. Similar to penmanship, the art of gentility continues to head towards extinction.
(Gives me the chills. It’s a very disheartening matter-of-fact.)
Today’s take on chivalry mainly integrates a shallow view of masculinity: sleek hairlines, tailored suites, and old fashioned drinks -among other things. The problem isn’t the facade…it’s the lack of personality injected into the whole “package” (you know, the non-tangible stuff).
Additionally, society says we (aka guys) are pigs, sexist and total airheads. Not all men are jerks, you know.
Good guys still exist. Those who:
- cheer female success
- project a fatherly figure
- treat people significantly
- pursue their wives “till death do us part.”
As consumers of media, we’ve painted the male race in a pessimistic light.
I get it, there’s a lot of home-wreckers who give us a bad rep, but this series proves one simple premise: the universe still holds a handful of gem-worthy gents containing cleanliness, courtesy, and courage.
Don’t give up on us, ladies.
Those cheerful chaps who sprinkle humility and mindfulness in a sea of cocky egotistical men, while adding a soft-side to the “alpha-jerk” persona the media compulsively promotes.
So cheers to a new series filled with good style, great minds and gallant guys. Handsome inside and out.
He’s got a(n) youthful vibe, fashionable taste, sense of humor, positive attitude, quirky quality, inclusive instinct and welcoming presence. Need I say more?
But here’s what a lot of people overlook: he acquires a unique take on menswear, and overall brand aesthetic, mixing hints of quirk with classic pieces. He’s great at marketing his products with fanciful imagery (think sketched icons and word play). Mashburn isn’t afraid to mix tortoiseshell with a green tweed blazer, all while keeping his look understated amongst a crowd of semi-formal dudes.
And speaking of quirk….let’s talk about his store’s interior design.
The Sid Mishburn store is not your typical macho clothing store. The physical appearance doesn’t necessarily give off a corny, cliche look; rather, a refreshing perspective from a man’s creative imagination.
Here you’ll see a ping-pong table beside a closet brimming with sport coats, multiple oriental rugs, book spines and random art prints (that, oddly enough, look great together). It makes the experience more “home-y” and tailored for guests with different backgrounds.
One of my favorite quotes from Mr. Mashburn was a bold statement from an interview, implying he’s in it for the “hospitality business.” To him (and his wife, Ann, who owns the women’s side of the store), friendliness and a sense of belonging is just as important as the quality of each product.
Both of them take experience seriously, paying close attention to the store’s music and associates. Once you walk in the store, you’re immediately offered a drink. Essentially, their stores feel like home.
|Source: Andrew Thomas Lee|
I admire his take on humility, as well as honor, hopefulness and helpfulness. Mashburn has established a one-of-a-kind atmosphere, wherein associates have a balance of confidence, friendliness, and humility to them.
Lastly, Mr. Mashburn inspired my decision to tackle the menswear industry as a man of faith. While he doesn’t necessarily shove the word down people’s throats, his core values and overall presence speaks for itself. I love that he spends his morning devotions with his wife. I also respect his decision to close the store on Sundays.
Despite the brand’s popularity nationwide, Sid & Ann Mashburn has managed to consistently project a local perspective. He’s not in it for the money primarily; rather, giving customers well-fitted clothing made with love and attention.