Do What (Personally) Matters

I was prancing the isles of Michael’s Arts and Crafts the other day when I stumbled upon this dapper, minimalist stationary card. Its cobalt blue hue was strikingly eye-catching with the words “Do What Matters.”

Naturally, I bought the card set without second-guessing its practicality (the card was a dollar twenty-five, folks!). Not only was it super chic, cheap, and SO me, but the quote metaphorically punched me. I was rebuked…
You see, lately my mind’s been juggling too many hats. While keeping “busy,” self-regulating priorities (school and social media) are taking a toll on my personal priorities. Sure academia ranks superior (granted the reason i’m in college) and instagram is a must (given the creative pursuits).

…But  passion is barely seeping through the cracks these days, which shouldn’t be the case. What i’m trying to say is, no matter how busy or successful I get, part of my DNA is evidently slipping away. Passion should be the center of our universe.

My priorities are jacked up.  I functioned like a robot doing the usual day-to-day function without minding my humanistic side. My GPA is practically perfection, but my heart is on the verge of wanting more. Needless to say, i’m clearly not doing what (personally) matters most. 

Life is too short to be solely nerd’ing around. Start the semester hard, keep at it, finish hard, yada-yada-yada…


Give yourself time to do the leisurely whims your heart beats for. Who wants to be that guy, many years later, on a rocking chair, retired and regretting. You feel me? Live it up, folks!

Do what personally matters. Perpetuate the needs, while prioritizing the wants on a higher regard. We were built for uniqueness. Whether it’s a passion project you’ve been slacking on, a therapeutic bubble bath, or the dinner recipe you’ve been dying to try, just go and do!

Besides, what matters most is our sanity, and without it we’re merely lifeless creatures running in busy, never-ending laps of 0% satisfaction.



I'm Ian, the writer behind CharlesTucket (a mix between Charleston & Nantucket, two of my favorite places). My hope is to inspire every man to live a wholesome & whimsical life, one quirk at a time.


"Be watchful, stand firm in the faith, act like men, be strong. Let all that you do be done in love." | 1 Corinthians 16:13-14


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